Tier pricing that gets chosen.
A tier sheet is not a menu; it is one offer with three smaller ones under it. The sheet that raises $7,500 is built so the owner reads the top line, pictures it, and only checks the lower tiers to confirm the top one is the good one. The worked examples are from the invented Cedar Grove Little League pack on the sample page.
Top tier first, written as a picture
"Team Sponsor — $750. Your business name on one team’s jerseys for the whole season, your banner on the home field fence, and the team photo — your name on it — for your wall." The jersey tier leads because it ends in a photograph. A tier an owner can picture is a tier that gets chosen; a tier that lists reach and impressions is an ad buy, and they already have those.
What $750 buys that $100 does not
Each step down drops something visible, and the sheet says so plainly: the $250 line has the banner but not the jerseys; the $100 line has the website and the season program but nothing on the field. The gaps are the sales force. An owner who wants the jerseys after reading the $100 line talked themselves up two tiers — the sheet’s whole job.
The deadline as the closer
"Jerseys print March 10 — this tier closes March 1, firm." The top tier carries the date because the top tier is the one with a factory behind it. "Firm" is doing real work: the league that holds its own deadline this year gets its checks earlier next year.
Scarcity only once it is true
"26 teams — 26 Team Sponsor slots" goes on the sheet only when the board has confirmed the count and is willing to stop at it. True scarcity closes; invented scarcity is found out at the second barbecue. The same rule as the tax line: confirmed, or absent.
One sheet, four lines, no bundles
Four tiers is the most an owner reads standing up. "Gold/Silver/Bronze plus custom" beats seven options with asterisks. A business that wants something odd — half a season, two small signs — gets a yes in person and a one-line custom tier in the thank-you, not a new row on the public sheet.
Three questions.
Should tiers be named Gold/Silver/Bronze or something of ours?
Yours, if the league has words it already uses (Team Sponsor, Field Sponsor, Snack Shack Sponsor). Metal names are fine and everyone understands them, but a name that says the thing — Team Sponsor — sells the thing.
Where does the tier sheet go — in the letter or separate?
Both: the letter carries the tiers as three short lines, the sheet carries them with everything each one gets. The letter is read standing at a counter; the sheet is what the owner looks at again that evening.
What if two businesses want the same team?
First check in, first on the jerseys — and the sheet can say so in six words ("one business per team, first confirmed"). It is the fairest rule and the only one that speeds decisions up.
Get the sample pack first
The invented Cedar Grove Little League pack — sponsor letter, tier sheet, follow-up, thank-you and renewal letter — as a PDF.
All five pieces for one season, written from your own tiers within two days, $29 / C$39. Scarcity and tax lines only once confirmed; we contact no business for you.